I agree. Its very uninspired.
I mean, white IS after all a very Swiss colour ( the snowy mountains, the white on their flag, the colour of the milk that goes into making their cheese and chocolate...
), but seriously, their current livery, with the red blocks on the engines and extra swiss titling of "suisse svizzera schweiz"looked at least pretty good. Now, we are just getting a duller version of the same thing, minus the extra detailing that made that livery interesting!
And I'm not a fan of this billboard style titling either. It only looks good on airlines like Emirates, Ethiopian, SriLankan and Qatar. Because they have a bit of colour in their liveries. This looks really dull and boring.