fazeman

Viewing both tail examples posted by Carlos, I've come to the conclusion that they are dark and foreboding. The application of these two color shades emphasizes a frowning face or a building about to fall backward.

This wasn't the case with the much beloved widget of old. The shades of those "three" colors lent a powerful, futuristic appearance; something to denote that everything was moving forward. It never entered my mind that this old widget had a face so to speak.

It would behoove Delta management to discard this new apocalyptic widget.

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Steve

UnitedFreak

It's the 21st century. The old Delta heritage livery from the 1960s is not coming back...so get over it and move on.

This new livery is clean, modern, sophisticated and on par with the other great global airlines...just compare it to Air France, British Airways, Lufthansa, United, etc.

Look back at the 1970s...every airline had a cheatline and the logo on the tail. It's the 2000s and the trend is white fuselage, supergraphic on the tail and clean sans-serif lettering.

Let go of the past! It's 2007!

DAL767-400

then you can tell what it is

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gospodin

Do you actually feel that the modern liveries are more attractive than the past ones? Think about cars...do you think a 2007 Grand Prix is better looking than one from say, 1965? Newer isn't always better. There seems to be a serious lack of artistic talent being applied to today's liveries...more of a logical, sterile functionality. Is white an attractive alternative to color? I guess it all depends on taste, and I find most new liveries unattractive, so if that keeps me stuck in the past, oh well.

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Steve







It's possible that the whole purpose of your life is to serve as a warning to others...

fazeman

And yet, Delta is revisiting their old tail logo in an attempt to convey a clean, modern, sophisticated appearance. For my reasons given in thread #51, they failed to accomplish this goal.

As we know, marketing is extremely important in the airline industry. So much so in fact, that they will always draw upon their pool of history in every attempt to update their marketing plans. The key to is to properly balance the links of the past to the links of the present. Bottom line is that some marketing departments will succeed and some will fail. An example of an extreme failure is Stephen Wolf's contribution to United's paint scheme in the '90s. Quite depressing to say the least.

So, if you feel like I "can't get over it," "move on," and "let go of the past," take a look at my comments in the "What Cool Paint Job" thread under 1:1 Scale Commercial Aviation forum. If you don't think Arik Air hit the bull's eye with their modern scheme, you need glasses.

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Steve

dylan

I like it. Much better than the last two schemes.

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JOHN JOHNSON

THEN, Why CAN NOT American Airline change their livery??????????????

Is it allright to leave AA alone? Sheesh.... Widget looks way much better than AA. But nowadays AA look better than upcoming DL's new livery.

Please you write to AA CEO, Dear Lord, just exactly like you mentioned above... Let go of the past! It's 2007 with their livery... PLEEEEEASE!

Thank you...


Amen!

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A Tupolev

Agreed! While it is not the old widget, it is much better then the last two liveries. But as I said before, we still have not seen an official PR on the new livery/branding image for Delta. The photos posted here and on a-net are still speculation until an offcial Delta PR.

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SANNY-LAX

I agree with you, they should stick with Widget scheme, when they changed to interm colors and they haven't even finished paint all of their planes they already changed to Deltaflot and some of the interm color still flying, now they want to change the color again whos idea to change with a new paint scheme and they didn't even think that Delta is on financial problem

Don Clipper Spirit

John, take a big heavy box of soap, and wash your mouth with it.

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JOHN JOHNSON

Yes, What Kind Of Soap To Scrub My Mouth? Please!!!

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JOHN JOHNSON

Ahhhh, My Mouth Smells So Neat!

If your a beautiful lady, Can I please have a Kiss?

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dboyd001

.....Think Coca-Cola and Pepsi. How old are those logos and they are immediately recognized throughout the world. How much has each corporation changed their logo? Hardly at all. My grandfather (great grandfather too perhaps) would recognize them and so too will my grandchildren most likely. They are corporate IDs that span generations.
.....American Airlines has kept the AA logo and livery for more than 40 years. A Boeing 777 wears the same basic livery as a 707 of 40 years ago. Recognizable!
.....Any business that wants the public to remember them will keep a consistent identifiable corporate ID. Love 'em or hate them, McDonald's "golden arches" is an icon. You can only associate Col. Sanders with KFC (even with the name change). Food products keep their IDs, icons, logos and so on. Tony the Tiger, Captain Crunch, Land O' Lakes indian girl, Uncle Ben, Betty Crocker, etc. all for recognizable product.
.....So why can't some of these airlines keep a consistent ID via their livery? The Lufthansa logo dates from the 1930s. Good enough for them I guess. Why was the widget not good enough for Delta? Change for the sake of change isn't always good. Think "New Coke". Coca-Cola learned.
.....Marketing is another matter and I'm surely no expert, but if a product is recognizable through a logo, it will stick in the public's mind. A consistent image is easier to market than one that changes and morphs time and time again.
Dave (just my 2c)

KenB

Personally I never liked the current livery. Any widget is better than no widget at all.

D-AIHC

Ditto! I was going to say that too!

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DLmd11

I do not like any of the oversized logos on the tails. There are just too many (Mexicana, Air India, TAP, UA and more) and they all stink.

This new Delta one is not only oversized but also on its side. What is that all about?

I like the modified DL version that was sugested much better.

MDWTWA

people!

Let's get a few things straight here. Ron Allen did the first de-widget-ification. Then the people after Ron Allen wanted to remove his image from the carrier, so they went to the Wavy Gravy. Now, for those of you so angry that the original widget is gone, blame Ron Allen.

That said, I was just starting to like wavy gravy. Not so much the scheme, but the tail. The wavy look was new and original (things Delta has never been known for) when it came out. They should have had stripes or cheatlines or something to keep the rest of the plane from looking so boring, but the tail was nice.

Now all of you who were screaming, "Widget, Widget" have it back. But you don't like it. How on earth does one please you guys? The 1970s-1990s DL scheme is NOT coming back except for maybe an occasional appearance on a retro ship. That is just not how this industry works.

I don't like the current scheme. I like the Wavy Gravy. That said, since every carrier goes to a new scheme post bankruptcy (almost) this was the choice. I prefer the full-tail Widget that was posted by a contributor above, and I hope that is forwarded to DL at some point QUICKLY as an idea.

I was chatting with some current and former DL compatriots and there was thought at one point that the new scheme would look more like the recent BCA and Habitiat for Humanity special planes, but that idea was quashed.

So here we have it. Is it going to make any of us NOT get the first DL 1:400 model when it comes out? I doubt it. Can they do better? Yes. Does what WE say matter to them? Probably not. but People! It's a paint scheme. You're acting as though mother and apple pie were in jeopardy. let them have their fun. They'll be re-doing it again in 5 years when they merge or get bought.

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gospodin

While I enjoy a good melodrama as much as anyone else, sometimes these things get really silly. I don't think anyone is going to come to blows over this "Widgetgate", so having people come out and act like referees at a boxing match is a little much. We all have a right to express our opinions, some a little more passionately than others, but there's the right. I don't like the "Goth Widget" idea any more than I like the goopy "Wavy Gravy", both are pathetic, artless attempts at a modern look. I won't be in line to buy this livery, but I'll probably include it eventually, since if it comes to pass, it'll be part of Delta's history. As Tupelov has stated, and was stated early in the thread, this isn't even final, so this could be a bunch of squabbling over nothing. Regardless, nobody at Delta, or any other airline, cares one bit about our opinion at this point, so it'll be what it'll be when it gets painted on the fleet.

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Steve







It's possible that the whole purpose of your life is to serve as a warning to others...

fazeman

Would C.E. Woolman turn over in his grave because of Delta's current problems? Probably not. He went through his fair share of crap when Postmaster General, Walter Folger Brown dragged Woolman's small airline into the ground while favoring the big four during the early 1930s. But hey, forget all of that.

It's time to get out of this funk and add some real southern flavor to soothe the soul. Who better than Bobbie Gentry to sing about Delta and its link to the great south.

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Steve

tailmountedbrains

Hate it!
So uncreative. The all white look was chic back in the 70's when it was introduced by air france and lufthansa . To try it decades later is simply a lack of good taste.

Carlos Perea

Why bring back a five month old thread just to say that, though?

dylan

Billy, you were four years old when they switched from the widget. You were gluing macaroni to construction paper in pre-school.

Your as valid as a three-dollar-bill. Please! Please! Give us some more of your wise insight....

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Carlos Perea

I remember the first time I saw a non-widget bird... I thought it was some sort of special, one-off scheme. Then I went back to gluing my macaroni.

Master Shake747

For those who don't like it face the facts: it's here to stay for a while and unless you work for Delta there's not much you can do about it.

Phantom Phan1200

Cant say a like this one sorry.
It puts me to sleep, nothing about the new colors catch my attention, or would make Delta stick out from other airlines in my mind.
Isn't that the point of brand recognition, to stand apart from the rest.

David Hingtgen

Excluding widget, the best scheme was the interim scheme IMHO. It at least had a stripe, and looked "finished". Both wavy gravy and n/c have that "unfinished" look, mainly due to the white curving down at the nose---but there's no stripe bordering it nor black radome, so it looks really pointless---like there should be a stripe, or logo, or some other reason for the white to curve down. They're copying the widget's "white downwards curve" but without some sort of stripe or black radome to border it--it just looks like they only did half of the paintwork.

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Blue Angel No.5

Now I can live with the colors on replies 18 and 19... This new concept however, reminds me of the Air Canada livery.... Overall, still a lackluster livery.... Probably about as bad as Northwest's current colors.... Maybe this plain white scheme is a sign of the times....

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bobcoppk

Just flew on Delta Connection (Freedom) from Orlando to Louisville done in the NEW Livery with many "brothers and sisters" standing side by side at MCO in the Deltaflot Livery.

As a Delta Frequent Flyer and a Supporter of Delta, I said it in e-mail comments directly to Delta when they let the FF Skyteam Members in on the preview and I again say it here...WHY??

I am all for keeping the widget alive but in my opinion this Modern Version done at a time when coming out of Chapter 11 and Passenger Recignition should be most important is not money well spent!!

ozark delta brat

Delta was a family company. Thousands of families built the airline.
When thousands of families were robbed of their retirements and
nesteggs, only to see the company now strip perfectly good paint,
when 95% of those heritage families are disgusted with the new
paint job, the new livery is simply a slap in the face, and ranks only
second in Delta management history of clusterf*cks behind not
re-engineing the mid-hours 1011's.

Deltaflot was stupid. But less stupid than the Ron Allen interim scheme.

The entire rebranding marketing push is going to cost $100MM
plus. Cleaning the planes, opening the airpacks, and hiring people
above 3rd grade level to run the counters, would cost far less,
and do far more to take the airline back in to the black, than
stripping perfectly good paint of a poor but tolerable livery.

This is now the worst of the post '59 liveries:

880 Gold Crown "Delta Air Lines"
880 "Delta Air Lines"
880 "Delta"
DC9 Side Widget
Classic Widget (no black nose) Full Titles "Delta Air Lines"
Classic Widget (no black nose ) "Delta"
Modern Widget (black nose)
DC-8 Delivery
DeltaFlot
Ron Allen
Negative Space

-odb

L-1011-Heavy

Whoever Created The Negative Space Livery Is Probably Blind.

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A Tupolev

As I have said before, the new Delta livery is the best. I don't understand the continuing bitching.

Onward and upward Delta Airlines!

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dylan

ODB, how can you rank THIS and the not-reengining the L-10's 1st and 2nd among Delta Managments all time slaps-in-the-face?
What about "Leadership7.5"
or "Delta will be ending profit-sharing this year..saving the company $32 million a year" now flip over 2 pages in the very same Delta Digest to: "Delta wins naming rights for the Cincinatti Convention Center for $34 million!"

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UnitedFreak

All this b*tching aside, you know you're all going to buy the GJ DL 757 in the new livery when it's released.

Blue Angel No.5

If she comes with winglets, SURE!

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David Hingtgen

Not me, I didn't even buy the WIDGET one because the cockpit was so F'd up. I'm still waiting for a GOOD widget 757, and a normal widget 727.

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waiping

Looks Canadian...

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Prestwick Pioneer

I just focus on the widget on the fuselage. its ok.

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