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#51 |
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Setting The Pace
Join Date: Jan 2005
Location: Virginia Beach, Va.
Age: 50
Posts: 2,697
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Viewing both tail examples posted by Carlos, I've come to the conclusion that they are dark and foreboding. The application of these two color shades emphasizes a frowning face or a building about to fall backward.
This wasn't the case with the much beloved widget of old. The shades of those "three" colors lent a powerful, futuristic appearance; something to denote that everything was moving forward. It never entered my mind that this old widget had a face so to speak. It would behoove Delta management to discard this new apocalyptic widget.
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Steve |
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#52 |
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Senior Collector
Join Date: Dec 2000
Location: Atlanta
Posts: 201
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It's the 21st century. The old Delta heritage livery from the 1960s is not coming back...so get over it and move on.
This new livery is clean, modern, sophisticated and on par with the other great global airlines...just compare it to Air France, British Airways, Lufthansa, United, etc. Look back at the 1970s...every airline had a cheatline and the logo on the tail. It's the 2000s and the trend is white fuselage, supergraphic on the tail and clean sans-serif lettering. Let go of the past! It's 2007! |
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#53 |
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Fleet Growing
Join Date: Apr 2007
Location: KGSP
Posts: 325
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then you can tell what it is
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boeing 767-400 no other way to fly... MOST WANTED website: www.freewebs.com/boeing737s |
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#54 | |
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El Chupacabra
Join Date: Sep 2006
Location: Ceti Alpha V
Age: 53
Posts: 4,776
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Quote:
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Steve It's possible that the whole purpose of your life is to serve as a warning to others... |
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#55 | |
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Setting The Pace
Join Date: Jan 2005
Location: Virginia Beach, Va.
Age: 50
Posts: 2,697
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Quote:
And yet, Delta is revisiting their old tail logo in an attempt to convey a clean, modern, sophisticated appearance. For my reasons given in thread #51, they failed to accomplish this goal. As we know, marketing is extremely important in the airline industry. So much so in fact, that they will always draw upon their pool of history in every attempt to update their marketing plans. The key to is to properly balance the links of the past to the links of the present. Bottom line is that some marketing departments will succeed and some will fail. An example of an extreme failure is Stephen Wolf's contribution to United's paint scheme in the '90s. Quite depressing to say the least. So, if you feel like I "can't get over it," "move on," and "let go of the past," take a look at my comments in the "What Cool Paint Job" thread under 1:1 Scale Commercial Aviation forum. If you don't think Arik Air hit the bull's eye with their modern scheme, you need glasses.
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Steve Last edited by fazeman; 04-08-2007 at 02:31 PM. |
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#56 |
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Village Drunkard
Join Date: Jul 2003
Location: Somewhere around Barstow, on the edge of the desert...
Age: 32
Posts: 2,848
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I like it. Much better than the last two schemes.
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#57 | |
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Mysterious Collector
Join Date: Sep 2000
Posts: 4,205
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Quote:
Is it allright to leave AA alone? Sheesh.... Widget looks way much better than AA. But nowadays AA look better than upcoming DL's new livery. Please you write to AA CEO, Dear Lord, just exactly like you mentioned above... Let go of the past! It's 2007 with their livery... PLEEEEEASE! Thank you... Amen!
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Who should I consider? Dumbocrat Clinton or Ruptublican Johnny Mc Cain? Jimmy Mc Donald Help me! |
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#58 |
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I'll be at the nudie bar.
Join Date: May 2005
Location: Long Beach, CA
Posts: 3,583
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Agreed! While it is not the old widget, it is much better then the last two liveries. But as I said before, we still have not seen an official PR on the new livery/branding image for Delta. The photos posted here and on a-net are still speculation until an offcial Delta PR.
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Kaze O! Hikari O! Ninpô Shishi-Hengen! My collection: http://www.diecastaircraftforum.com/...tion-3750.html
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#59 | |
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Small Collector
Join Date: Feb 2006
Location: Los Angeles, CA
Posts: 573
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Quote:
whos idea to change with a new paint scheme and they didn't even think that Delta is on financial problem
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#60 | |
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Insane Collector
Join Date: Sep 2005
Location: At the airport of Amsterdam
Posts: 1,132
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Quote:
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Pan American World Airways - the world's most experienced airline |
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#61 |
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Mysterious Collector
Join Date: Sep 2000
Posts: 4,205
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Yes, What Kind Of Soap To Scrub My Mouth? Please!!!
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Who should I consider? Dumbocrat Clinton or Ruptublican Johnny Mc Cain? Jimmy Mc Donald Help me! |
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#62 |
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Mysterious Collector
Join Date: Sep 2000
Posts: 4,205
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Ahhhh, My Mouth Smells So Neat!
If your a beautiful lady, Can I please have a Kiss?
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Who should I consider? Dumbocrat Clinton or Ruptublican Johnny Mc Cain? Jimmy Mc Donald Help me! |
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#63 |
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Zathras sometimes
Join Date: Jan 2005
Location: western NY
Posts: 1,199
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.....Think Coca-Cola and Pepsi. How old are those logos and they are immediately recognized throughout the world. How much has each corporation changed their logo? Hardly at all. My grandfather (great grandfather too perhaps) would recognize them and so too will my grandchildren most likely. They are corporate IDs that span generations.
.....American Airlines has kept the AA logo and livery for more than 40 years. A Boeing 777 wears the same basic livery as a 707 of 40 years ago. Recognizable! .....Any business that wants the public to remember them will keep a consistent identifiable corporate ID. Love 'em or hate them, McDonald's "golden arches" is an icon. You can only associate Col. Sanders with KFC (even with the name change). Food products keep their IDs, icons, logos and so on. Tony the Tiger, Captain Crunch, Land O' Lakes indian girl, Uncle Ben, Betty Crocker, etc. all for recognizable product. .....So why can't some of these airlines keep a consistent ID via their livery? The Lufthansa logo dates from the 1930s. Good enough for them I guess. Why was the widget not good enough for Delta? Change for the sake of change isn't always good. Think "New Coke". Coca-Cola learned. .....Marketing is another matter and I'm surely no expert, but if a product is recognizable through a logo, it will stick in the public's mind. A consistent image is easier to market than one that changes and morphs time and time again. Dave (just my 2c) |
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#64 |
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Insane Collector
Join Date: Sep 1999
Location: Washington, D.C. USA
Posts: 1,280
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Personally I never liked the current livery. Any widget is better than no widget at all.
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#65 |
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Essen
Join Date: Nov 2005
Posts: 6,192
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Ditto! I was going to say that too!
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![]() Lufthansa - Star Alliance member since 1997 |
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#66 |
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Master Collector
Join Date: Feb 2003
Location: suburb of chicago
Posts: 806
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I do not like any of the oversized logos on the tails. There are just too many (Mexicana, Air India, TAP, UA and more) and they all stink.
This new Delta one is not only oversized but also on its side. What is that all about? I like the modified DL version that was sugested much better.
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#67 |
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Compulsive Collector
Join Date: May 2004
Location: The Second City
Posts: 927
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people!
Let's get a few things straight here. Ron Allen did the first de-widget-ification. Then the people after Ron Allen wanted to remove his image from the carrier, so they went to the Wavy Gravy. Now, for those of you so angry that the original widget is gone, blame Ron Allen. That said, I was just starting to like wavy gravy. Not so much the scheme, but the tail. The wavy look was new and original (things Delta has never been known for) when it came out. They should have had stripes or cheatlines or something to keep the rest of the plane from looking so boring, but the tail was nice. Now all of you who were screaming, "Widget, Widget" have it back. But you don't like it. How on earth does one please you guys? The 1970s-1990s DL scheme is NOT coming back except for maybe an occasional appearance on a retro ship. That is just not how this industry works. I don't like the current scheme. I like the Wavy Gravy. That said, since every carrier goes to a new scheme post bankruptcy (almost) this was the choice. I prefer the full-tail Widget that was posted by a contributor above, and I hope that is forwarded to DL at some point QUICKLY as an idea. I was chatting with some current and former DL compatriots and there was thought at one point that the new scheme would look more like the recent BCA and Habitiat for Humanity special planes, but that idea was quashed. So here we have it. Is it going to make any of us NOT get the first DL 1:400 model when it comes out? I doubt it. Can they do better? Yes. Does what WE say matter to them? Probably not. but People! It's a paint scheme. You're acting as though mother and apple pie were in jeopardy. let them have their fun. They'll be re-doing it again in 5 years when they merge or get bought.
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TWA - Find Out How Good We Really Were... Hey guys, how about some Braniff Ultras??!! Now let's finish the TWA set...TWA Final scheme 757, and all three MD-80 schemes!!! |
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#68 |
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El Chupacabra
Join Date: Sep 2006
Location: Ceti Alpha V
Age: 53
Posts: 4,776
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While I enjoy a good melodrama as much as anyone else, sometimes these things get really silly. I don't think anyone is going to come to blows over this "Widgetgate", so having people come out and act like referees at a boxing match is a little much. We all have a right to express our opinions, some a little more passionately than others, but there's the right. I don't like the "Goth Widget" idea any more than I like the goopy "Wavy Gravy", both are pathetic, artless attempts at a modern look. I won't be in line to buy this livery, but I'll probably include it eventually, since if it comes to pass, it'll be part of Delta's history. As Tupelov has stated, and was stated early in the thread, this isn't even final, so this could be a bunch of squabbling over nothing. Regardless, nobody at Delta, or any other airline, cares one bit about our opinion at this point, so it'll be what it'll be when it gets painted on the fleet.
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Steve It's possible that the whole purpose of your life is to serve as a warning to others... |
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#69 |
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Setting The Pace
Join Date: Jan 2005
Location: Virginia Beach, Va.
Age: 50
Posts: 2,697
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Would C.E. Woolman turn over in his grave because of Delta's current problems? Probably not. He went through his fair share of crap when Postmaster General, Walter Folger Brown dragged Woolman's small airline into the ground while favoring the big four during the early 1930s. But hey, forget all of that.
It's time to get out of this funk and add some real southern flavor to soothe the soul. Who better than Bobbie Gentry to sing about Delta and its link to the great south.
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Steve Last edited by fazeman; 04-20-2007 at 10:58 PM. |
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#70 |
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70's 80's collector
Join Date: Apr 2007
Location: atlanta
Posts: 9
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Hate it!
So uncreative. The all white look was chic back in the 70's when it was introduced by air france and lufthansa . To try it decades later is simply a lack of good taste. |
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#71 |
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Insane Collector
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Why bring back a five month old thread just to say that, though?
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#72 | |
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Village Drunkard
Join Date: Jul 2003
Location: Somewhere around Barstow, on the edge of the desert...
Age: 32
Posts: 2,848
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Quote:
Your as valid as a three-dollar-bill. Please! Please! Give us some more of your wise insight....
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#73 |
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Insane Collector
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I remember the first time I saw a non-widget bird... I thought it was some sort of special, one-off scheme. Then I went back to gluing my macaroni.
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#74 |
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Shoop da Whoop
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For those who don't like it face the facts: it's here to stay for a while and unless you work for Delta there's not much you can do about it.
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#75 |
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Senior Collector
Join Date: May 2006
Location: Central Florida
Posts: 299
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Cant say a like this one sorry.
It puts me to sleep, nothing about the new colors catch my attention, or would make Delta stick out from other airlines in my mind. Isn't that the point of brand recognition, to stand apart from the rest. |
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#76 |
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Complete Wacko!
Join Date: Sep 2001
Location: Iowa
Posts: 4,588
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Excluding widget, the best scheme was the interim scheme IMHO. It at least had a stripe, and looked "finished". Both wavy gravy and n/c have that "unfinished" look, mainly due to the white curving down at the nose---but there's no stripe bordering it nor black radome, so it looks really pointless---like there should be a stripe, or logo, or some other reason for the white to curve down. They're copying the widget's "white downwards curve" but without some sort of stripe or black radome to border it--it just looks like they only did half of the paintwork.
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We need more TWA twin-stripes! |
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#77 |
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the lead solo
Join Date: Jan 2007
Location: Houston, TX
Age: 31
Posts: 118
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Now I can live with the colors on replies 18 and 19... This new concept however, reminds me of the Air Canada livery.... Overall, still a lackluster livery.... Probably about as bad as Northwest's current colors.... Maybe this plain white scheme is a sign of the times....
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Ladies and Gentlemen from your left, the Blue Angel diamonds roll |
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#78 |
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4 Decade Model Collector
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Just flew on Delta Connection (Freedom) from Orlando to Louisville done in the NEW Livery with many "brothers and sisters" standing side by side at MCO in the Deltaflot Livery.
As a Delta Frequent Flyer and a Supporter of Delta, I said it in e-mail comments directly to Delta when they let the FF Skyteam Members in on the preview and I again say it here...WHY?? I am all for keeping the widget alive but in my opinion this Modern Version done at a time when coming out of Chapter 11 and Passenger Recignition should be most important is not money well spent!! |
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#79 |
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seat7a.speedbird2.030827
Join Date: Jun 2006
Location: The Event Horizon
Posts: 157
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Delta was a family company. Thousands of families built the airline.
When thousands of families were robbed of their retirements and nesteggs, only to see the company now strip perfectly good paint, when 95% of those heritage families are disgusted with the new paint job, the new livery is simply a slap in the face, and ranks only second in Delta management history of clusterf*cks behind not re-engineing the mid-hours 1011's. Deltaflot was stupid. But less stupid than the Ron Allen interim scheme. The entire rebranding marketing push is going to cost $100MM plus. Cleaning the planes, opening the airpacks, and hiring people above 3rd grade level to run the counters, would cost far less, and do far more to take the airline back in to the black, than stripping perfectly good paint of a poor but tolerable livery. This is now the worst of the post '59 liveries: 880 Gold Crown "Delta Air Lines" 880 "Delta Air Lines" 880 "Delta" DC9 Side Widget Classic Widget (no black nose) Full Titles "Delta Air Lines" Classic Widget (no black nose ) "Delta" Modern Widget (black nose) DC-8 Delivery DeltaFlot Ron Allen Negative Space -odb Last edited by ozark delta brat; 09-05-2007 at 12:11 AM. |
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#80 |
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Everyone Is A Toaster!
Join Date: Feb 2005
Location: The Cylon Colony, Eh? Trijets & Landors 4 EVER
Age: 47
Posts: 6,363
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Whoever Created The Negative Space Livery Is Probably Blind.
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#81 |
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I'll be at the nudie bar.
Join Date: May 2005
Location: Long Beach, CA
Posts: 3,583
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As I have said before, the new Delta livery is the best. I don't understand the continuing bitching.
Onward and upward Delta Airlines!
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Kaze O! Hikari O! Ninpô Shishi-Hengen! My collection: http://www.diecastaircraftforum.com/...tion-3750.html
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#82 | |
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Village Drunkard
Join Date: Jul 2003
Location: Somewhere around Barstow, on the edge of the desert...
Age: 32
Posts: 2,848
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Quote:
What about "Leadership7.5" or "Delta will be ending profit-sharing this year..saving the company $32 million a year" now flip over 2 pages in the very same Delta Digest to: "Delta wins naming rights for the Cincinatti Convention Center for $34 million!"
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Last edited by dylan; 09-06-2007 at 12:07 AM. |
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#83 |
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Senior Collector
Join Date: Dec 2000
Location: Atlanta
Posts: 201
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All this b*tching aside, you know you're all going to buy the GJ DL 757 in the new livery when it's released.
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#84 | |
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the lead solo
Join Date: Jan 2007
Location: Houston, TX
Age: 31
Posts: 118
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Quote:
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Ladies and Gentlemen from your left, the Blue Angel diamonds roll |
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#85 |
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Complete Wacko!
Join Date: Sep 2001
Location: Iowa
Posts: 4,588
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Not me, I didn't even buy the WIDGET one because the cockpit was so F'd up. I'm still waiting for a GOOD widget 757, and a normal widget 727.
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We need more TWA twin-stripes! |
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#86 |
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Unlicensed Collector
Join Date: May 2005
Posts: 1,367
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Looks Canadian...
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#87 |
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Prestwick Pioneer
Join Date: Apr 2000
Location: BIRMINGHAM ENGLAND
Posts: 1,020
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I just focus on the widget on the fuselage. its ok.
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The Prestwick Pioneer |
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