Midwest Express and Skyway Airlines Adopt Simplified Names ...

Gordon Werner · 06-11-2002, 02:29 PM

Tuesday June 11, 1:01 pm Eastern Time

Press Release

SOURCE: Midwest Express Airlines

Midwest Express and Skyway Airlines Adopt Simplified Names, Introduce New Corporate Symbol

MILWAUKEE, June 11 /PRNewswire-FirstCall/ -- Milwaukee-based Midwest Express Airlines and Skyway Airlines, The Midwest Express Connection, today announced they are adopting simplified names for both airlines and introducing a new corporate symbol.

Beginning in January 2003, Midwest Express Airlines will become Midwest Airlines and Skyway Airlines will become Midwest Connect.

"We know that some potential customers associate 'Express' with small regional airlines, and also that the word doesn't really say anything about our exceptional service," explained Timothy E. Hoeksema, Midwest Express chairman and chief executive officer.

"This confusion deters travelers from booking on us, resulting in a significant amount of lost revenue -- millions of dollars annually."

He said the name Midwest was a logical choice, because many customers already refer to the airline that way. "Research indicates that travelers positively identify with Midwest, and feel it reflects the friendly and personal style people consider a uniquely Midwestern trait. As we increase our marketing efforts outside the Midwest, it's important that our brand names clearly communicate."

The name Midwest Connect for the airline's regional operations was a similarly obvious choice, according to James P. Rankin, Skyway president and chief executive officer. "As both airlines continue to grow and expand to new areas, it's more important than ever to ensure that customers understand the level of service each airline provides, as well as the tie between the two. Travelers need to know they can easily connect between the mainline and regional carrier, and that the regional carrier provides additional point-to-point connections."

Added Hoeksema: "Midwest Airlines and Midwest Connect. Short and sweet, and always 'the best care in the air.'"

The airlines are also introducing a new corporate symbol that reflects the relationship between the two airlines. The stylized logo -- which will be used on aircraft tails and elsewhere -- includes two wings. One is a solid shape evoking Midwest Express' strength as a company. The other, made of curved lines, symbolizes flight toward the future.

Hoeksema added that the upcoming acquisitions of 25 new Boeing 717 aircraft for Midwest Express and 20 Embraer regional jets for Skyway provide an opportune time to make the changes in a cost-efficient manner. The new aircraft will arrive from the manufacturers bearing familiar but updated liveries with the new name and logo, eliminating much of the costly process of repainting the airlines' fleets. Standardizing all aspects of corporate identity -- from aircraft livery and airport signage to employee uniforms and letterhead -- will begin in early 2003 with the acquisition of the 717s and be largely completed by the time the last Embraer is delivered in 2007.

The announcement regarding the name simplification and new symbol was made on Midwest Express' 18th birthday -- a symbolic "coming of age" and an appropriate time to refresh the airlines' images, according to Hoeksema.

Midwest Express Airlines features nonstop jet service to major destinations throughout the United States. Astral Aviation, Inc. -- its wholly owned subsidiary -- operates Skyway Airlines, The Midwest Express Connection, which offers connections to Midwest Express as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines fly to 50 cities. More information is available at http://www.midwestexpress.com.

SOURCE: Midwest Express Airlines

Chansen · 06-11-2002, 02:35 PM

Greenlandair is now Air Greenland done more simplified same goes here!
I like Midwest approach on this.

jjorgemiami · 06-11-2002, 02:47 PM

Love the revision of the color scheme, very very nice!

djmarshall · 06-11-2002, 03:23 PM

Although a little irreverent, the "stylized logo" evokes memories of Pac Man. Perhaps they could have stylized the "wings logo" to better effect?

David

AirDar · 06-11-2002, 03:41 PM

Actually I like this new color scheme. The little M in the logo is a bit extraneous though. It should either have been bigger and integrated better, or eliminated completely. It looks like the corporate know-nothing suits got their fingers into this design... as usual.

edwardtumath · 06-11-2002, 04:06 PM

OOOOOOOOOOOOOOOOOOHHHHHHHHHHHHHHHHH YEAH!!!! Dornier 328Jet in one of the nicest liveries in the industry!

My favourite plane, one of my favourite paint schemes!!!!

continental sat · 06-11-2002, 04:10 PM

Really nice looking livery!Ive always like this airline.Does anybody know how they are doing are they making profits?

continental sat · 06-11-2002, 04:12 PM

Haha not to mention we got another West to the family now we got America West,Northwest,Southwest,and now MidWest

AmericanAA3 · 06-14-2002, 10:12 PM

All of these color schemes sicken me.........ugly...
Looks like barf...

Scott · 06-15-2002, 01:46 AM

I'm all for color, but these are overdone and too "in your face". Do the interiors have 1970's orange shag carpet? Definitely NOT shagadelic!

What's the deal with the tailfin logo? Kind of looks like Egyptair, isn't their symbol the god "Horus"? Don't quite remember what he was for.

Scott · 06-15-2002, 01:48 AM

Nice to know the forum's censor isn't designed in the U.K.
It didn't whine at the word "shag".

06-11-2002, 02:29 PM	#1
Gordon Werner Insane Collector Join Date: Jun 1998 Location: Somewhere else Age: 38 Posts: 2,059	Midwest Express and Skyway Airlines Adopt Simplified Names ... Tuesday June 11, 1:01 pm Eastern Time Press Release SOURCE: Midwest Express Airlines Midwest Express and Skyway Airlines Adopt Simplified Names, Introduce New Corporate Symbol MILWAUKEE, June 11 /PRNewswire-FirstCall/ -- Milwaukee-based Midwest Express Airlines and Skyway Airlines, The Midwest Express Connection, today announced they are adopting simplified names for both airlines and introducing a new corporate symbol. Beginning in January 2003, Midwest Express Airlines will become Midwest Airlines and Skyway Airlines will become Midwest Connect. "We know that some potential customers associate 'Express' with small regional airlines, and also that the word doesn't really say anything about our exceptional service," explained Timothy E. Hoeksema, Midwest Express chairman and chief executive officer. "This confusion deters travelers from booking on us, resulting in a significant amount of lost revenue -- millions of dollars annually." He said the name Midwest was a logical choice, because many customers already refer to the airline that way. "Research indicates that travelers positively identify with Midwest, and feel it reflects the friendly and personal style people consider a uniquely Midwestern trait. As we increase our marketing efforts outside the Midwest, it's important that our brand names clearly communicate." The name Midwest Connect for the airline's regional operations was a similarly obvious choice, according to James P. Rankin, Skyway president and chief executive officer. "As both airlines continue to grow and expand to new areas, it's more important than ever to ensure that customers understand the level of service each airline provides, as well as the tie between the two. Travelers need to know they can easily connect between the mainline and regional carrier, and that the regional carrier provides additional point-to-point connections." Added Hoeksema: "Midwest Airlines and Midwest Connect. Short and sweet, and always 'the best care in the air.'" The airlines are also introducing a new corporate symbol that reflects the relationship between the two airlines. The stylized logo -- which will be used on aircraft tails and elsewhere -- includes two wings. One is a solid shape evoking Midwest Express' strength as a company. The other, made of curved lines, symbolizes flight toward the future. Hoeksema added that the upcoming acquisitions of 25 new Boeing 717 aircraft for Midwest Express and 20 Embraer regional jets for Skyway provide an opportune time to make the changes in a cost-efficient manner. The new aircraft will arrive from the manufacturers bearing familiar but updated liveries with the new name and logo, eliminating much of the costly process of repainting the airlines' fleets. Standardizing all aspects of corporate identity -- from aircraft livery and airport signage to employee uniforms and letterhead -- will begin in early 2003 with the acquisition of the 717s and be largely completed by the time the last Embraer is delivered in 2007. The announcement regarding the name simplification and new symbol was made on Midwest Express' 18th birthday -- a symbolic "coming of age" and an appropriate time to refresh the airlines' images, according to Hoeksema. Midwest Express Airlines features nonstop jet service to major destinations throughout the United States. Astral Aviation, Inc. -- its wholly owned subsidiary -- operates Skyway Airlines, The Midwest Express Connection, which offers connections to Midwest Express as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines fly to 50 cities. More information is available at http://www.midwestexpress.com. SOURCE: Midwest Express Airlines

06-11-2002, 02:35 PM	#2
Chansen Complete Wacko! Join Date: Oct 2000 Location: Parker, CO Posts: 3,041	Looks like a trend! Greenlandair is now Air Greenland done more simplified same goes here! I like Midwest approach on this. Last edited by Chansen; 06-11-2002 at 02:44 PM.

06-11-2002, 02:47 PM	#3
jjorgemiami Complete Wacko! Join Date: Mar 2002 Location: MIAMI Age: 47 Posts: 5,857	cool Love the revision of the color scheme, very very nice! __________________ Fly United Airlines we are R I S I N G !

06-11-2002, 03:23 PM	#4
djmarshall Junior Collector Join Date: Jun 2002 Location: Orlando, Florida Posts: 1	Tail Logo . . . Although a little irreverent, the "stylized logo" evokes memories of Pac Man. Perhaps they could have stylized the "wings logo" to better effect? David

06-11-2002, 03:41 PM	#5
AirDar I'm watching you... Join Date: Dec 2000 Location: Land of BBQ & thin chips Posts: 1,787	Actually I like this new color scheme. The little M in the logo is a bit extraneous though. It should either have been bigger and integrated better, or eliminated completely. It looks like the corporate know-nothing suits got their fingers into this design... as usual. __________________ Dar~ Yours is not to question why, Yours is but to BUY or DIE!

06-11-2002, 04:06 PM	#6
edwardtumath Registered User Join Date: Apr 2002 Location: Aberdeen, Scotland Age: 26 Posts: 2,341	OOOOOOOOOOOOOOOOOOHHHHHHHHHHHHHHHHH YEAH!!!! Dornier 328Jet in one of the nicest liveries in the industry! My favourite plane, one of my favourite paint schemes!!!!

06-11-2002, 04:10 PM	#7
continental sat USAF Join Date: Feb 2002 Location: Everywhere Age: 23 Posts: 605	Really nice looking livery!Ive always like this airline.Does anybody know how they are doing are they making profits?

06-11-2002, 04:12 PM	#8
continental sat USAF Join Date: Feb 2002 Location: Everywhere Age: 23 Posts: 605	Haha not to mention we got another West to the family now we got America West,Northwest,Southwest,and now MidWest

06-14-2002, 10:12 PM	#9
AmericanAA3 Registered User Join Date: Dec 2001 Location: San Diego Age: 27 Posts: 367	All of these color schemes sicken me.........ugly... Looks like barf... __________________ Fly American Airlines Trevor Smithwick

06-15-2002, 01:46 AM	#10
Scott Insane Collector Join Date: Mar 2000 Location: Escondido, Ca. USA Age: 50 Posts: 2,763	I'm all for color, but these are overdone and too "in your face". Do the interiors have 1970's orange shag carpet? Definitely NOT shagadelic! What's the deal with the tailfin logo? Kind of looks like Egyptair, isn't their symbol the god "Horus"? Don't quite remember what he was for. __________________ Fly the Friendly Skies of United uniTED takes wing Feb 12, 2004

06-15-2002, 01:48 AM	#11
Scott Insane Collector Join Date: Mar 2000 Location: Escondido, Ca. USA Age: 50 Posts: 2,763	Nice to know the forum's censor isn't designed in the U.K. It didn't whine at the word "shag". __________________ Fly the Friendly Skies of United uniTED takes wing Feb 12, 2004

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