Virgin Atlantic Airways To Spread Wings ...

Gordon Werner · 04-01-2002, 05:13 PM

Press Release

SOURCE: Virgin Atlantic Airways

Virgin Atlantic Airways To Spread Wings -- Will Use Genetic Modification For Advertising On Butterflies

NORWALK, CT --(INTERNET WIRE)--Apr 1, 2002 -- Virgin Atlantic has announced plans to begin advertising via butterflies, becoming the first US advertiser to take advantage of research recently announced by the State University of New York at Buffalo.

Source: Virgin Atlantic Airways

According to a study published in Trends in Ecology and Evolution , Dr Antonia Monteiro at SUNY Buffalo is developing a genetic modification method that would allow companies to put markings such as logos on butterflies by scanning their wings with a laser beam.

Virgin is confident that butterfly advertising will become a successful and popular new medium for airlines. "We think advertising via butterflies is a natural synergy for an airline, especially an innovative airline like Virgin Atlantic" said John Riordan, VP of Marketing. "We're always looking for fresh new ways to promote our products and services, and what better way than via a constantly flying medium?"

Virgin executives say they hope to launch the butterfly program by the spring, allowing time for final testing and lasering of the Virgin logo on the butterflies. Virgin hopes to be able to control the flight areas of the butterflies, keeping them within major park and recreational areas, but is still working out specific details.

Virgin Atlantic Airways wishes you a happy April Fool's.

Contact:

Contact: Wendy Buck
Voice: 888-800-5647

Chansen · 04-01-2002, 05:16 PM

I hope to see those butterflies flying around here this Spring!

Devonjohn · 04-01-2002, 05:17 PM

I thought April fools after midday were bad luck
Who's gonna be flying Virgin Flutterbuy now

tdh8192 · 04-01-2002, 05:27 PM

The 'date' function on my watch is broken... could any of you tell me what today's date is? Thanks in advance.

04-01-2002, 05:13 PM	#1
Gordon Werner Insane Collector Join Date: Jun 1998 Location: Somewhere else Age: 38 Posts: 2,059	Virgin Atlantic Airways To Spread Wings ... Press Release SOURCE: Virgin Atlantic Airways Virgin Atlantic Airways To Spread Wings -- Will Use Genetic Modification For Advertising On Butterflies NORWALK, CT --(INTERNET WIRE)--Apr 1, 2002 -- Virgin Atlantic has announced plans to begin advertising via butterflies, becoming the first US advertiser to take advantage of research recently announced by the State University of New York at Buffalo. Source: Virgin Atlantic Airways According to a study published in Trends in Ecology and Evolution , Dr Antonia Monteiro at SUNY Buffalo is developing a genetic modification method that would allow companies to put markings such as logos on butterflies by scanning their wings with a laser beam. Virgin is confident that butterfly advertising will become a successful and popular new medium for airlines. "We think advertising via butterflies is a natural synergy for an airline, especially an innovative airline like Virgin Atlantic" said John Riordan, VP of Marketing. "We're always looking for fresh new ways to promote our products and services, and what better way than via a constantly flying medium?" Virgin executives say they hope to launch the butterfly program by the spring, allowing time for final testing and lasering of the Virgin logo on the butterflies. Virgin hopes to be able to control the flight areas of the butterflies, keeping them within major park and recreational areas, but is still working out specific details. Virgin Atlantic Airways wishes you a happy April Fool's. Contact: Contact: Wendy Buck Voice: 888-800-5647

04-01-2002, 05:16 PM	#2
Chansen Complete Wacko! Join Date: Oct 2000 Location: Parker, CO Posts: 3,041	Thats cool! I hope to see those butterflies flying around here this Spring!

04-01-2002, 05:27 PM	#4
tdh8192 Mmmm... pep'roni pizza Join Date: Apr 2000 Posts: 3,241	The 'date' function on my watch is broken... could any of you tell me what today's date is? Thanks in advance. __________________ - Tom

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04-01-2002, 05:17 PM	#3
Devonjohn Collector Join Date: Aug 2001 Location: U.K. Age: 49 Posts: 67	I thought April fools after midday were bad luck Who's gonna be flying Virgin Flutterbuy now